CubeTraining® Logo

Cube­Train­ing is a Swiss-based self-defense train­ing sys­tem that makes per­son­al pro­tec­tion sim­ple, easy, and ratio­nal. It enables instruc­tors to teach effec­tive “life-sav­ing ges­tures” in just half a day using visu­al, sce­nario-based meth­ods focused on aware­ness, escape, and pow­er­ful defense.
The core inno­va­tion is the patent­ed Train­ing Cube®—a mod­u­lar ped­a­gog­i­cal toolk­it with pan­els sim­u­lat­ing envi­ron­ments, didac­tic boards, dum­my weapons, ref­er­ence objects and strik­ing sur­faces. This is com­ple­ment­ed by a detailed, illus­trat­ed instruc­tor manual

A stand­out cre­ative fea­ture is clever neg­a­tive space play­ful­ly evok­ing Jastrow’s duck-rab­bit illu­sion to one of Cube­Train­ing’s founders (an ambigu­ous fig­ure seen as duck or rab­bit). This opti­cal play adds intel­lec­tu­al depth, align­ing with the brand’s thought­ful, effec­tive approach—simple at first glance, reveal­ing strate­gic sophis­ti­ca­tion and deep­er effec­tive­ness on clos­er look.

Hey… this is Jas­trow’s duck-rabbit!

Alexan­dre Friederich

This clean, mod­ern, flex­i­ble logo fam­i­ly sup­ports Cube­Train­ing’s mis­sion of accessibility—looking pro­fes­sion­al yet approach­able. It is scal­able from small badges on train­ing gear to large sig­nage and also per­fect­ly suits dig­i­tal use.
It rein­forces the brand as inno­v­a­tive and thought­ful, mov­ing beyond gener­ic mar­tial arts visu­als toward some­thing intel­lec­tu­al, pre­cise, and memorable.